Innovative technology to reunite lost pets

Brandywine Valley adopts innovative technology from Petco Love to help reunite lost pets with their families on National Lost Dog and Cat Awareness Day

When the Unthinkable Happens, New “Petco Love Lost” Database Uses Breakthrough Facial Recognition Technology to Find Missing Cats and Dogs

Brandywine Valley SPCA is proudly joining forces with Petco Love, formerly known as the Petco Foundation, a national non-profit working to lead and inspire change for animals, and animal welfare groups across the country, on a shared mission to help reunite lost pets with their families should they ever go missing. According to industry statistics, sadly, one in every three pets will go missing in their lifetime.

Petco Love Lost is a new, searchable national database that uses patented facial recognition technology to make finding lost pets quicker and easier. Beginning today, this simple-to-use tool will be easily accessible to participating animal organizations nationwide, as well as any pet parent or person who finds a lost pet. Uploaded photos of a missing dog or cat are immediately scanned to determine whether the lost pet is at a participating shelter or with a neighbor in the community.

“As one of the only open access shelters in the region, nearly half of the animals entering our shelters are strays,” said Adam Lamb, CEO of Brandywine Valley SPCA. “We know how quickly a pet can go missing, and it’s a high priority for us to do all we can to reunite families with their beloved pets. We’re confident Petco Love Lost can lead to many more happy reunions in the communities we serve.”

“We know that one in three pets goes missing in their lifetime, an estimated 10 million pets each year, and we’re not ok with that,” said President of Petco Love, Susanne Kogut. “That gives us 10 million reasons why we created Petco Love Lost, because we believe nothing is more important than keeping people and pets together for a lifetime of love. Together with Brandywine Valley SPCA, our goal is to keep pets where they belong – at home, with you.”

To learn more about Brandywine Valley SPCA, visit and follow @brandywinespca on Facebook, Instagram and Twitter. If you’ve lost or found a pet, Petco Love Lost is here to help get them home. Visit or join the conversation @PetcoLoveLost on Facebook, Instagram and Twitter via hashtags #PetcoLoveLost and #LoveandFound.

Register your pet here.

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